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An Exciting New Look


Date : 15 Dec 2013-31 Dec 2013

A brand new identity which underscores our role as a leading all day shopping and entertainment destination created by Majid Al Futtaim to serve your needs as we grow throughout the region.  

For the millions of customers who have made Majid Al Futtaim one of the most trusted brands in the Middle East, our new brand identity becomes a unifying mark of excellence across all of our destinations, experiences and services.  

Our new identity features a stylized ‘M’ for Majid Al Futtaim embedded within a form of an arch inspired by the iconic architectural design of Mall of the Emirates’ dome, the ‘M’ acts as backdrop of the new identity with graphic symbols defining the day long shopping and entertainment experience Qurum City Centre offers. Using a color palette reflecting the Gulf blue of the company’s beginnings in the UAE, the new visual identity reinforces the company’s purpose and vision – to create great moments for everyone, every day. 

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