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City Centre malls pay tribute to mothers with heart-warming ‘Dear Mom, I’ll always need you’ campaign

Mar 20, 2016

Majid Al Futtaim’s two leading lifestyle destinations in the Sultanate, City Centre Muscat and City Centre Qurum, will pay tribute to all mothers this Mother’s Day with a heart-warming campaign from March 20 – 21, aptly named ‘Dear Mom, I’ll always need you’.

To mark Mother’s Day, City Centre Muscat and City Centre Qurum are offering shoppers who purchase a gift for their beloved mothers, a complimentary customized greeting card. Participants will have the opportunity to write their heart-warming message in the card as well as get their picture taken, choosing from various options of colorful backgrounds for a personal touch.  The customized greeting card will then be printed promising to touch all mothers’ hearts.

Mother’s Day is one of the largest card-sending holidays, and after Christmas, it is the second most popular holiday for giving gifts. The tradition of giving printed greeting cards as a meaningful expression of personal affection for another person has been recorded back to Europe in the 15th century, and even earlier to the early Egyptians who conveyed their greetings on papyrus scrolls.

Watfa Humaid Al Harthy, Senior Mall Manager at City Centre Qurum said “In line with Majid Al Futtaim’s vision to create great moments, we continuously explore opportunities to engage our visitors through captivating activities and what better occasion to celebrate the gift of giving than on Mother's Day. To celebrate the occasion, we encourage families to share their gratitude and admiration towards their mothers in a personal and meaningful way.”

In addition, three lucky shoppers will have a chance to win OMR 100 gift voucher for the most liked post on social media using #CCMothersDayGreatmoments or CCMomIWillAlwaysNeedYou and tagging City Centre Muscat or City Centre Qurum.

“We are thrilled to be marking this important family occasion with a heartfelt and personal touch. This activation is well-placed to create a great moment for the mothers of our loyal shoppers”, said Husam Al Mandhari, Senior Mall Manager at City Centre Muscat

For more information, please visit: www.citycentremuscat.com and www.facebook.com/CityCentreMuscat or www.citycentrequrum.com or www.facebook.com/CityCentreQurum

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