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In 1982 Nicolas G. Hayek started the global watch brand, Swatch, a leading Swiss watch and jewellery maker and one of the world’s most fashionable brands.

The first Swatch watch appeared on the Swiss market in 1983, making a name for itself with its young and fresh design, provocative spirit, and enormous success.

Swatch continues to innovate and reinvent itself at the forefront of fashion with four annual collections (Spring Summer, Summer Sport, Fall Winter, Winter Sport), Art Specials, a Seasons Collection (Xmas), and Specials for Chinese New Year, Valentine’s Day and Mother’s Day. The brand has also established itself in the world of extreme sports, supporting activities such as snowboarding and skiing, as well as beach volleyball.

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