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VIP Premiere at VOX MAX showcases Dolby Atmos Technology
VOX Cinemas officially launched the latest cinema experience in Oman with a special inauguration party at its City Centre Qurum location. His Highness Sayyid Faisal Bin Turki Al Said, Director General of Marketing and Media at the Public Authority for Investment Promotion and Export Development, was the guest of honour at the black tie event, where he was joined by over 220 guests for a lavish reception before enjoying the ultimate audio-visual experience with the Omani premiere of The Expendables 3 in VOX MAX. At over 17 metres wide, VOX MAX at City Centre Qurum boasts the largest cinema screen in the Sultanate with the latest Dolby Atmos sound technology.
Dolby Atmos is a new generation of sound quality, allowing movie-goers in Qurum, and the recently opened VOX Cinemas, City Centre Muscat, to enjoy the most realistic experience when watching a film in the VOX MAX screens. Dolby Atmos allows sounds to be placed and moved anywhere in the movie theatre, including overhead, to make audiences feel as if they are inside the movie and not just watching it.
“Introducing VOX Cinemas to Qurum is a fantastic milestone for VOX Cinemas,” said Cameron Mitchell, CEO at Majid Al Futtaim - Cinemas. “Omani residents have really embraced VOX Cinemas and we have seen fantastic admission rates in both City Centre Muscat and City Centre Qurum in the short time they have been open.”
“With these seven screens in Qurum, plus the ten-screen complex in Muscat, we are proud to offer the largest cinema complexes in Oman, showing more movies every day than any other cinema in the Sultanate. Launching Dolby Atmos in VOX MAX provides yet another premium offer for movie-lovers as they can fully immerse themselves in the film on Oman’s biggest cinema screens,” added Mr Mitchell.
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.
“With Dolby Atmos sound comes alive from all directions, so the audience is no longer just watching a movie, but they are experiencing it,” said Andreas Spechtler, Regional Vice President, EMEA, Dolby Laboratories. “VOX Cinemas has raised the standard for cinema entertainment. We are confident that movie-goers in both VOX Cinemas City Centre Qurum, and City Centre Muscat, will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”
As well as VOX MAX, VOX Cinemas, City Centre Qurum also offers a fantastic range of cinema-going options with all seven screens being 100% digitally enabled and three screens offering 3D capabilities, plus VIP and standard seating options, meaning movie-lovers can choose how they would like to enjoy the latest blockbusters. VOX Cinemas City, Centre Qurum also offers fantastic food and beverage options and combined ticket booths and candybar to reduce waiting times.
“On behalf of City Centre Qurum, we would like to thank His Highness Sayyid Faisal Bin Turki Al Said and all guests for attending the official opening of VOX Cinemas,” said Watfa Humaid Al Harthy, Senior Mall Manager for City Centre Qurum. “With City Centre Qurum’s newly expanded family leisure offer, which also includes Magic Planet, we can provide even greater moments for our loyal customers and with this fantastic new VOX Cinemas we are proud to offer Oman’s biggest cinema screen. As a favoured community landmark, City Centre Qurum now offers a fully integrated experience with shopping, leisure and entertainment.”
Over the coming months Omani residents can look forward to watching the following blockbusters: Hercules, Guardians of the Galaxy, Teenage Mutant Ninja Turtles, and The Maze Runner.
For more information and to book ticket please visit:www.voxcinemas.com/oman